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Does strategic corporate philanthropy achieve its profitability objectives?

When talking about corporate giving, a strong ideological and theoretical debate inevitably comes into play. The conflict between Friedman‘s stockholder view and Freeman‘s stakeholder view has been widely discussed in the literature (Bird, Hall et al. 2007). The first theory (Friedman, M. (1970). The Social Responsibility of Business is to Increase its Profits. The New […]



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